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Full Colour Vinyl Labels

full colour labels on bottles and jars

Full colour vinyl labels are bright, eye-catching stickers made from a tough, flexible plastic called vinyl.

Unlike basic paper labels, these are designed to last and look good for a long time. They’re printed in any colour you can imagine—including photos, gradients, and detailed graphics—so your brand or message really stands out.
You’ll see full colour vinyl labels everywhere in Aotearoa: on food jars, drink bottles, cleaning products, beauty items, machinery, vehicles, shop windows, and even outdoor signs. They’re popular because they’re waterproof, weatherproof, and can handle a bit of rough treatment—perfect for New Zealand’s changing weather and busy workplaces.

Why Choose Vinyl Over Paper?

Vinyl labels are a step up from paper labels in a few important ways:

  • Durability: Vinyl is much tougher than paper. It won’t tear easily, and it stands up to water, sunlight, and most chemicals. That means your label won’t fade, smudge, or peel off if it gets wet or is left outside.
  • Vibrant Colours: Because they’re printed in full colour, you can use bold designs, photos, and detailed logos. The colours stay bright and sharp, helping your product or brand get noticed.
  • Versatility: Vinyl labels stick to lots of surfaces—plastic, glass, metal, painted wood, and more. They can be cut into almost any shape or size, so you’re not limited to boring rectangles.
  • Professional Look: Laminating (adding a clear protective layer) gives vinyl labels a glossy or matte finish. This also adds extra protection against scratches and fading

How Are Full Colour Vinyl Labels Made?

The process is straightforward, but clever:

  1. Design: You (or your designer) create the artwork—this could be your logo, product info, or a full-colour photo.
  2. Printing: The design is printed onto sheets or rolls of white or clear vinyl using high-tech digital printers. These printers can handle millions of colours, so your label looks exactly how you want.
  3. Lamination (Optional): A thin, clear film can be added on top for extra shine and protection. This is great for labels that need to survive outdoors or in kitchens, bathrooms, or factories.
  4. Cutting: The labels are cut to shape—circles, ovals, custom shapes, or classic rectangles. They can be supplied on sheets or rolls, depending on how you want to use them.
  5. Application: Peel and stick! Vinyl labels have a strong adhesive backing, so they stay put once applied.

Where Are They Used in New Zealand?

Full colour vinyl labels are everywhere in Kiwi life and business. Here are some common uses:

  • Food & Beverage: On bottles, jars, and packaging—great for craft beer, honey, sauces, and more.
  • Health & Beauty: Shampoo bottles, skincare products, and cosmetics.
  • Retail: Price tags, product labels, and promotional stickers.
  • Industrial: Machinery labels, safety warnings, and equipment tags.
  • Vehicles: Car decals, fleet branding, and bumper stickers.
  • Windows & Signs: Shopfronts, opening hours, and promotional graphics.

Because they’re waterproof, vinyl labels are suitable for outdoor use

What Makes a Good Vinyl Label?

A good vinyl label should:

  • Stick well to the surface (permanent or removable options available)
  • Stay bright and readable, even after months in the sun or rain
  • Match your brand colours and style
  • Be easy to apply, with no bubbles or peeling edges

Why Do Kiwi Businesses Love Them?

  • They last: No more faded, soggy, or peeling labels.
  • They look sharp: Full colour means your brand pops.
  • They’re flexible: Use them indoors or outdoors, on almost anything.
  • They’re easy: Just peel and stick—no special tools needed.

In short, full colour vinyl labels are a smart, reliable way to make your products, brand, or message stand out in the busy New Zealand market.

Contact us for more full colour label solutions using alternative materials and additional embellishments.

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